Web 2.0

Transform Your Employees into Passionate Advocates

By Rob Markey is co-author, with Fred Reichheld, of the book: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, just published by HBR Press. He is a partner in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice.

Employee happiness is becoming a hot topic among CEOs and in boardrooms, and it’s about time. The current issue ofHarvard Business Review, which includes a series of articles focused on employee happiness, is just one more sign of the growing recognition that happy, engaged employees are more productive and generate better outcomes for their companies. Continue reading